DATE & LOCATION 2019
for all participants.
Date: 19 June 2019
Time: 16.00 Uhr - 18.00 Uhr
Studienzentrum Leipzig der SRH Fernhochschule
Messehof-Passage, Aufgang E
Invited guests will be informed in time by email.
Additional dates with reference to individual programme topics / projects
can take place. This in coordination with participating companies.
Topic: "Crisis communication on the Internet - Concepts for external corporate communication using Shitstorm examples".
16:00 Uhr: Short welcome by the sponsor
- round of interviews
- definition of objectives
- impulse lecture
- open discussion & exchange
18:00 Uhr: Farewell
Social media has revolutionized the world of corporate communications. The classic instruments of public relations are losing importance, which is why companies' PR concepts explicitly include online media.
But what happens if a shitstorm develops that can be triggered, for example, by "fake news" or a wrong communication policy? Is your company prepared for such a challenge? Online opinion avalanches can quickly endanger the existence of companies, especially as many organizations find themselves helplessly exposed to such events.
In Leipzig we will discuss the most important questions around crisis PR on the Internet and deal with innovative approaches in the field of employer branding. How should tailor-made and innovative concepts for the qualification of your employees* look like, so that your company gains skilled employees and positions itself well within an industry? SRH Fernhochschule - The Mobile University would like to support you in the further training of your employees*.
Translated with www.DeepL.com/Translator
You will be supported in your personnel development goals by time- and location-independent training and further education in the fields of Bachelor, Master and university certificates.
The digitisation expert and quality leader will tell you how you can use multimedia learning to further train your employees with the least amount of absenteeism and maximum transfer of practical experience.
Head of Media and Communication Management (B.A. and M.A.)Head of Digital Media Management University Certificate
Lecture topic: "Crisis communication on the Internet - concepts for external corporate communication using Shitstorm examples".
Head of Corporate Relations
|SRH Fernhochschule - The Mobile University|
Lange Straße. 19
|Telefon +49(0) 73 71 93 15 - 111|
More details in the expert profile